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7th September 2017 | 2 min read
You’ve heard about it, you’ve (hopefully) tried the coffee… now you can read about it! We’re of course, talking about the re-brand of the LABS Camden Cafe, featuring FILTR.
New menu, new roasters, new branding – FILTR has brought the strongest coffee game possible to LABS. We sat down with James, Head of Coffee, who shared the reasons and logistics behind the brand, why LABS is the perfect partner and what’s to come for the members!
To start with a simple one first, why did you create FILTR?
Whilst Blue Tiger is well-known within the coffee industry on a global scale, we wanted FILTR to be contemporary and sleek – a brand that could showcase some of the best roasters and food providers in London today. The black and white is minimal and classic, allowing our partners’ logos to shine through, plus the word ‘filter’ is not only one of the most used coffee-themed words in the dictionary, but it’s also associated with creatives.
How does LABS fit in?
The two brands go very well together visually. Co-working spaces are always great places to share the best coffee, especially as members show clients or investors around – a professional, barista-made coffee just looks good. In terms of growth for us, it’s fantastic, if LABS members love the coffee (which they will!) then it’s great press for us.
Tell us about what you’ve got!
The best roasters in London will be available, rotating monthly, so there’s always something new to try out. We’re talking Caravan, Workshop etc. We’ve partnered with Pollen & Grace and Pure to provide delicious and nutritious salads, breakfast options and hot lunches. We’ve also got some surprise treats in store coming very soon… No spoilers though.
After an awesome launch this week, you can now find FILTR in the Atrium Kitchen at LABS Camden!
90 High Holborn, London, WC1 6LJ
136 High Holborn, London, WC1V 6PX
15 Southampton Pl, London, WC1A 2AJ
54-56 Camden Lock Place London NW1 8AF
15-19 Bloomsbury Way, London WC1A 2TH
Camden Lock Market, Chalk Farm Rd, London, NW1 8AB
Starting at £50+VAT pcm
Hot-desk in any of the LABS lounge areas, complete with fast Wi-Fi, barista-made coffee and beautiful surroundings. This flexible membership offers 32 hours of lounge usage per month.
Starting at £300+VAT pcm
Unlimited access to any of the LABS lounge areas, with full use of the fast Wi-Fi and barista-made coffee. Perfect for those who love to connect with new people in an environment that inspires.
Starting at £500+VAT pcm
Secure a desk of your own and a place to call ‘second home’, with this membership. Any of the LABS lounge areas offer a change of scenery, as well as curated events and workshops.
From £650 per desk, and up to £1,000 for premium spaces
Seek the privacy of an office to call your own, with additional access to all the LABS lounge areas, curated events and workshops.